Love it. Irish Flake, Irish Whiskey and Irish oak are the Holy Trinity of Peterson's tobacco line, IMHO of course. Irish Flake is probably my favorite tobacco, period, but i like each of these 3 on their own as well as blending them together with each other for a different experience. BTW, i do also love Perfect Plug and University Flake, not to leave these out or anything but they just did not start with "Irish" in the name, lol.