I too prefer the lighter tastes of the cheaper (blended oils). The more expensive purer olive oils taste like ass, IMO. I hear chefs on TV talking about these more flavorful oils, but unless you really like that nasty taste, it's not worth the bother. And, I am someone who doesn't mind paying more for better flavor, but olive oil is not getting my money. Same goes for a lot of shit chefs say on TV. Like roasting broccoli, or lightly steaming it... what kind of moron prefers a rubbery broccoli? Raw or cook that little tree till it melts in your mouth. If I miss out on a few vitamins, so what? I'll just eat more of it.
Tastes are accumulated and developed, but a stronger olive oil taste is not something I wish to develop a taste for.