I would say that his challenge is far greater than that of the homegrower. He needs to do it in a financially responsible manner. Also, he has to meet certain standards with his tobacco so it gets graded at a higher value. For me, it's all sort of an experiment, right. Much of my tobacco is great, some of it is not, and it is not entirely consistent-a challenge he has to deal with. I can welcome inconsistency because I get variety and learn about how the process affects tobacco differently.
And when I consider the cost, I compare it with retail, not wholesale prices, so I can have 7.5" of insulation, electric heat and humidity, fans, controllers, etc. My system is a little overkill, but it can flue cure when it's minus 20 outside (I live in Alberta). It can be done with scientific precision if the equipment holds up. Meanwhile, this gentleman has to do it in barns, subject to environmental fluctuations, human staff, fuel of some kind, wood I assume, rather than electricity. It's an artform, maintaining the right conditions for a crop a thousand times the size of mine.
I can say, though, that to do it for fun in your own back yard can and does give great reward. And you certainly don't have to invest in it as much as I have. Every year is a little better. It's worth it.