I switched to pipes from cigars partially because cigar smoking became "cool" again -- in our society cool = expensive. I know my objectives don't align with the people that need to sell these products for a living, but they really should look at their customer base before making assumptions like that. Any numbskull can light up a cigar and feel "cool". Most numbskulls are only going to light up a pipe once or twice and get frustrated then go back to cigars or quit altogether. I know this because I've tried (and failed) to introduce some numbskulls to pipe smoking. You have to WANT to smoke a pipe. I don't do it for status, because it's cool, or because it's sexy. I'm usually smoking a pipe alone, in my office -- maybe my dog at my feet. There's nothing sexy about smoking anything. It's harmful to your health. It should be about quality tobacco, a quality pipe, and those increasingly rare moments in our current society to relax, unwind, and be alone with one's thoughts. When we try to market that little sliver of nirvana into something cool and sexy, we bastardize it like we have so many other sacred things. With all due respect to Mr. Stokkebye, I couldn't disagree more.
Also, he/they should really dig deeper into current/recent stats. I firmly believe much of this "pipe boom" everyone loves to talk about is largely due to that fact that many RYO manufacturers are skirting tax laws by labeling their RYO trash as pipe tobacco. Think about it for a second. You go into a head shop, a cigarette shack, etc. and almost every type of loose tobacco is "pipe tobacco". But it's not. You don't buy it. I don't buy it. It's floor sweepings. The RYO college kids buy it because they can't afford their Marlboro Lights anymore; however, when they buy that tobacco, that is marked as a purchase of "pipe tobacco". We need to wake-up and look at the data objectively. Maybe I'm just jaded and skeptical because my background is in science/research so I always try to look at data critically, but I really don't think this pipe resurgence is there. I'm sure it's gone up, but not to the level some would have you believe. I also think the data is further skewed by all of us (myself included) hoarding tobacco -- whether it's the hard to find stuff or just leveraging our buying power against future taxation/legislation, I think tobacco purchasing is greatly outpacing consumption. At least for myself, I have been buying way, WAY more than I have smoked for the past 4-5 years in effort to build up a decent cellar. It's never going to be cheaper than it is today, as they say. If you've got room to store it, it will only get better with age, and the fresh stuff will be even more expensive.
Also, while the ladies above are attractive (with due respect) and I'm sure we all love to check out the "Pipe Babes" section of this site, smoking a pipe will never be as sexy as smoking a cigar. You are free to disagree, but a cigar is phallic, a pipe is not. Whether we want to admit it (or even realize it) there is a different psychological attraction to seeing a beautiful woman smoking a cigar that just won't happen when they are puffing on a pipe. When I think of a woman smoking a pipe, I think of granny clampett or some other mountain woman smoking a corn cob with a blend of her own baccy she grew on the back 40.