The cigar industry did their marketing better I think. They really sold it as a high class experience, while pipe tobacco was more fun and whimsical.My other complaint with cigars is that the cigar business edges over pipes, even in pipe shops, where the margin of profit on cigars is so much greater, both in terms of much higher prices and higher volume. Back during the cigar boom around the turn of the century, I saw pipes and pipe tobacco fade in chains like Tinder Box and other places.
Plus it's seen as a tradition to some to smoke a cigar on their 18th birthday, which is for many, their first experience with premium tobacco.