Coincidentally, I was just talking to Mac Baren about advertising. We are working out details of their ads for December / January, and I am giving them incentive to be on board by mid-November.
They do an on-again / off-again type of schedule with us. They will advertise for 2 - 3 months, then stop for 2 - 3 and then start the cycle over. The schedule also depends on new product releases.
As far as actual dollars, no offense, but I would consider that to be proprietary. They might have the same policy, but I cannot speak for them. They might provide the info as a percentage of sales. Advertising of tobacco is a very touchy issue, especially in Europe where it is illegal.