What FoggyMountain said. These are *very* different blends. My strong preference lies with the London Mixture, especially with some age on it. The 965 just comes across as harsh -- but I don't enjoy higher-nicotine blends, which is how this one smokes for me.
And if you like the London Mixture, you should try GLPease's Westminster, which is Greg's tribute to the Dunhill-made original London Mixture. (Although, to be honest, I think you could smoke the current LM and Westminster side by side and never know that they were supposed to have any connection with one another. I think they're quite different blends as well.)
Bob