Since I switched from butane to a Zippo, I have no more charred rims ever! That alone is reason enough for me to use the Zippo most of the time, not to mention a cooler flame (my subjective and non-scientific opinion!). However, for the initial lights, I do use a wooden match, then the Zippo.
The new Zippo fluid (in the black can) has hardly any aroma and doesn't affect the pipe if you let it burn for a second or two (as you would a wooden match). The bad part is that it does seem to evaporate faster and require more refills - a small price to pay to avoid the Ronson smells.... Refilling can be reduced by putting a small layer of vasoline or chapstick or similar product around the bottom of the silver refill chamber.