I'm partial to matches, but I think what match you use matters. I use Arango Sportsman matches, as they are meant for pipes in mind. They don't have Sulphur in them, which can impact the taste, and you can buy them in bulk fairly cheaply. Not as cheaply as, say, Diamond kitchen matches, but I think the result is much better. Matches overall, provided the environment is cooperative, allow for better control of the flame.
I prefer to use a match for the charring/false light, and my Zippo for quick relights. Like Cosmic said, you're still getting the hang of things, so focus first on getting your packing method down. Once you got it consistent, then experiment with other flame sources. Others have also mentioned that once you get a good charring/false light, that it is good to try to make it so the flame doesn't actually touch the tobacco on relights. You'll know you are doing it right if a flame shoots upward from the chamber without the flame actually touching the tobacco. Let the heat do the work.
Keep practicing with your packing, and happy smoking!