You’d have to be a one percenter. Anyone looking for a unicorn tobacco to buy can’t do better than Mold-‘n-Plume. This legendary blend singlehandedly brought ruin on the House of Sobranie, forcing its sale to Gallaher in 1980. A bold idea decades ahead of its time Sobranie bet big on its success. In a first for the company it spent millions of pounds on a spectacularly lackluster ad campaign (Terry Thomas was the spokesman). Of the few pipesmokers who were lured into buying a tin many went to the hospital, and of those literally all (or their heirs) joined in a class action suit to take Sobranie for every farthing it had. Part of the settlement required the recall and destruction of all unsold tins. It has been estimated that less than a dozen survived the purge. For those for whom price is no object M-‘n-P satisfies the most recherché of tastes.