Watching the evolution of our local B&M has been interesting. brdavidson and I met up last night and got to chatting with them.
My first experience in the store was awesome. The owners provided awesome service, and on my second visit (a month later) remembered my name. They've been instrumental in helping our nascent Pipe Club get off the ground, and are bending over backwards to work with us... including things like mentioning our meetings in their weekly e-newsletter and posting our newsletter on their facebook page.
Guess what? This is showing up in their sales, and in their merchandising. They've literally quadrupled the varieties and volumes of tobacco in the four months that I've been going to the shop. On an aside here, they've also said that they've sold more pipes since "The Hobbit" opened than they have in the last three years...
When I first went to the store, I thought, "Hmmmm. Mostly a cigar place (big walk-in humidor), but enough pipes, tobacco and paraphernalia. Plus great service. I'm coming back." Today, the thought would be more on the level with, "Hmmmm. Mostly a cigar place, but a lot of pipes, tobaccos and paraphernalia. Awesome service. There's no reason for me to go anywhere else."
Will I still buy online? Sure. But I will not miss the chance to continue to support this business. Because they value my custom, and care for their clients.
Feelin' lucky.
-- Pat