Just to be clear, to me at least, this was more of an intellectual debate versus an emotionally charged argument. The world isn't going to suffer because this fellow "enhanced" some already created blends and sold them using the manufacturer's name and label.
With that said, if everyone had their own business and worked very hard to develop a positive reputation and brand recognition, I am confident you'd feel a bit different about an unauthorized entity profiting from your hard work. I suspect many of the same people didn't feel guilty about using pirated software. "What's the harm?'. It's all white collar theft but at the end of the day, to a certain extent, it's no different than walking in a store and stealing products off the shelf. It's just not tangible like a watch or a shirt or something you can hold in your hands and touch and feel.
I'll give one example of many I've had to deal with in my construction business. Around 8 years ago, a fellow we had working for us quit and formed his own company. In doing so, he quickly figured out a way to transfer some jobs he signed contracts for while working for us to his new business. One was a $25,000 job that involved a complete roof replacement. When i spoke to him a few weeks after leaving, he said this Customer had cancelled the contract. He hired his own crews and had them build the roof and also managed to get the Customer to write the checks to his new company. That, or he figured out some way to deposit checks made to our company. Not the end of the world, no guns were used, nobody was physically injured, it was just a matter of us paying him to create profit making jobs to fund the start up of his new company. And the lost profits for those jobs.
3 years or so after that, I received a call from that Customer complaining about problems and not being able to get in touch with this guy that left and started his own company. I had no idea at first who it was but quickly looked it up in our data base and figured out what was going on. They were threatening me with bad social media reviews, lawsuits, etc. until I clarified with them exactly what had happened. And wasted several hours of my time digging up the old documentation and getting my Attorney involved. These somewhat meaningless acts may not seem as harmful as armed robbery but they can often have way more negative financial impact on people.
Once again, it is entirely possible this guy is operating with full disclosure to SG and their written approval. This may all very well be just rather useless conversation on an internet forum to help keep a few of us entertained. Last time I checked, that is one of the purposes of an internet forum. We can only make discussing how to age tobacco in mason jars interesting so many times before it is redundancy squared.