It's an EU regulation thing, coming soon to a store near you. Had the same thing in Canada for ages, re: things like "Mellow Mixture" - they can't put, for example, use the term "light" on Dunhill Light Flake, which is why it's just been "Flake" for the longest time. Basically anything descriptive, tempting, indicative of being safer, or in any other way corruptive of youth. So you can't call something Light Raspberry Delight in the wider tobacco world anymore, you can only call things weird stuff like "Durbar". I think even things like Standard Mixture Mild/Medium will have to be rebranded. This is why Mac Baren's new product is "Modern Virginia". They can't market anything as mild or sweet.