It’s not for me either. I tried it very soon after I started smoking and just didn’t like it. A couple of years later I smoked through a tin each of Frog Morton, Old Dublin, and one of the Dunhill Englishes (I think 965) to really give it a thorough try. No bueno. I knew for sure it wasn’t for me, and that knowledge saved me a lot of time and money. I was a bit disappointed, as I did appreciate the creamy cool smoking qualities of Latakia. However, I find the flavor of anything more than truly condimental quantities of Latakia to be overwhelming.
There are and will be more for those who enjoy it; everybody wins