Sure, but that's the case of all brands across the world across all of time for any product. No company is going to build a brand, then start a new brand when they have change a process or ingredient that may alter that product in someway.
I also wouldn't even call it new to pipe tobacco. I know it's cool to blame the current space, but everyone has their favorite years or eras of blends of the past. Maybe it was the 2005 year that's a favorite, maybe it was 1998, maybe it was the Cope's era or Murrays?
It's nothing new, but many treat it like it is which is what I find most confusing.
There have been changes in blends, going back decades. So, that's not new.
What is different is what's behind the curtain.
We don't have a wide variety (dozens) of different manufacturers, with different house styles, different sources for tobaccos, different visions for what their blends should taste like. That's almost completely gone. We have K, STG, Germain's, Gawith, C&D, Dan, and not much else. There's a loss of individuality to the many blends under one roof. It's homogeneity on an unprecedented scale. The results taste a couple of steps removed from "one blend with different labels".
There are less sources for tobacco as growers get out of it. Blenders use what they can find, some of it good, some not so much, but it gets used. Years ago, if the leaf wasn't of sufficient quality it wasn't used, now it is.
The way that crops are harvested has changed from handpicking leaf as it becomes ripe on the plant, to machine harvesting, which blends ripe and unripe leaves, and that affects the flavor and quality. That's different than before.
When Gallaher took over production of Cope's
Escudo in 1953, they produced an identical blend, because they had the resources to do that. Then A&C Petersen took over Escudo and their version was a little different, but still recognizably
Escudo, because they had also bought all the original equipment. That's no longer the case, and today's
Escudo ain't
Escudo. It's just a name on a tin, squeezed out by STG, the McDonald's of pipe tobacco makers, big, reliable, mediocre overall.
Every long time pipe smoker is aware that the overall quality of pipe tobacco and it's blends, have slid in quality, first in the 1990's and again since 2016. Today's blends would not have been seen as quality, too unfinished, but OK for discount blends. It's where we're at.