They are a discount firm overall, but that's not to say that some items sell at market. I bought a Savoy Macassar humidor for $100.00 below market. Yes, the pipes are outrageously low. It's as if they don't want to bother with them, as they are a cigar firm, so they just throw them up on the site as an attention getter. Their prices on Nightcap and I believe 965 are bottom barrel, too.
There are so many people doing business in tobacco, pipes and cigars that it's hard to keep those offering discounts front and center. On this board the advertising is moderate to heavy. One look at an advert and your mind goes there. Hilands, Hilands, Hilands.