Chairman Mao, who is still greatly revered in China, was an active cigar and cigarette smoker, by the historical accounts I've read, even having a supply provided on the Long March to evade Nationalist troops before the Communists took over the government. But I've never associated pipe smoking much with the Chinese people themselves. It has European and English associations that don't resonate with the Chinese, like the Opium Wars, when the English were pressing the opium trade on China when China didn't want it.
Maybe there is an actual Chinese appetite for pipe tobacco, and not just an interest in the tobacco trade. I'd be interested to know who among the Chinese smokes pipes, and how it is social enough to generate a wide demand.