I certainly also agree that much of the barrel craze is just shenanigans (pistol whip anyone?). But I was quite surprised with the latest from Glenfiddich. I didn't realize they did a peated malt and the combination with rum casks is quite flavorful. I picked a bottle up on my pre tariff stock up.
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I enjoyed the bottle I had of that, it was interesting to see a peated Glenfiddich. Not enough peat for my tastes so I won't be buying again but I'm glad to see more scotch distilleries producing peated malts.