I think this is an outstanding move and one I have been anticipating for quite some time as I knew of the negotiations and was rooting like crazy for it to happen. A big reason for my "cheerleading" is what the merger/acquisition will do for fans of Pease tobacco blends. I really enjoyed the posted article and hope you guys and gals caught this part of the article -
"We also spoke to Gregory Pease, Blendmeister at G.L. Pease Tobaccos, which are produced by Cornell & Diehl.
Pease asserts; "This is really exciting for me, opening the door for some wonderful new opportunities. Not only will it help expand distribution, making my blends more accessible to a wider audience, but it will also make possible some ideas that I’ve been thinking about for a long time, but just haven’t had the business resources to accomplish. I plan on creating more limited edition blends, and have some top secret new projects that I wasn’t able to do before the merger. Additionally, just having more marketing muscle behind the product is going to be good for the G. L. Pease brand overall."
So, C&D continues making its blends. Pease continues making his blends. Both get better distribution and marketing and Pease now has the creative time to unleash more limited edition blends of his as well as more time to focus on his "top secret new projects."
What's not to like about this deal?
Pipestud