EMP is probably my preferred morning smoke, it's an assault on the senses. It is by no means a mild smoke, I remember trying it when I first started smoking and it was too strong for my liking, now I love it. It is by no means a starter tobacco imo. I find alot of "versions" of EMP such as Mclellands AM pipe are no where close to EMP, an altogether different tobacco. I buy at least 8 ounces of it at a time, and I pay the extra for the dunhill bulk and not a "version" of it, as I haven't found anything that comes close to the real thing.