Dunhill caters to what used to be called the carriage trade, back when rich folks rode around in carriages, and the people who aspired to be in that company. In that segment, people would prefer to pay considerably more for whatever they buy, in order to distinguish them from the common folks. Whence comes the $3K suit and the $300K automobile.
A joke: An ambitious young supplicant asked his grouchy old tycoon boss where he got his ties, and the old coot snapped back, "I already have my ties."
A joke: An ambitious young supplicant asked his grouchy old tycoon boss where he got his ties, and the old coot snapped back, "I already have my ties."









