So whatever became of Dunhill Apertif? Did Peterson pick up this bend along with the other Dunhill offerings, or was Apertif simply put to pasture and therefore, discontinued?
Dunhill / Peterson Apertif
- Thread starter badbriar
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Dark Flake was just released in Europe so hopefully that one will be in the states shortly.
Dark Flake, Ye Olde Signe, and MM 1938 were favorites of mine that were not released as Peterson blends. Have four Dark Flake, a dozen Ye Olde Signe, and 8 MM 1938. The latter is one of my "always open" blends, and I should have about three years worth. I can stretch out the others much longer.
I haven't tried it but, I'm planning on getting some on my next order
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Working my way through a tin at the moment.
It’s delicious, I hope Peterson bring it back too.
It’s delicious, I hope Peterson bring it back too.
Aperitif; I think I have two tins from 2018 or 2017. I’m waiting to see if the one that’s open ever appeals more to me. I’ve smoked a few bowls of it and don’t quite dig it, but I’m not sure why. I’ll keep trying periodically until I get 5he ahhh haaa smoke or give up and trade the other two tins.
I’m just guessing here, but it’s almost certainly something in the profit / cost analysis that made them decide to drop a few. Could be lower demand but it probably had something to do with the cost to produce / market as well.
Honestly some of the marketing lore is so esoteric that it might involve funny hats and crystal balls, but if it means more profit the money men will twig the secret of it.
While I agree with verporchting's guess, I have my own wild speculations/wishful thinking that they are saving some of the blends for a 2nd wave of rereleases. A few blends that weren't exactly fast sellers were rereleased by Dunhill not too long ago so there was still a ton sitting on B&M shelves and in e-tailers warehouses. I'm hoping they are just letting the overstock of Ready Rubbed and 3 Year Matured run out and the few remaining honey pots of Aperitif and BB1938 dry up before re releasing them along with label staples like London Mix, Ye Olde Signe, Dark Flake, etc.
But it's really no surprise they rereleased the blends that they did. EMP/965/Nightcap is the English smokers trifecta "All day rotation". Flake, Elizabethan, and Navy Rolls are the VA/VaPer core, Standard is the Standard, and Royal Yacht is..... special.
I'd love to see another 8 or 9 tin release that includes Durbar, Aperitif, and London Mixture in the lineup.
If they do a second wave of re-releases then I can certainly see that working to their benefit.
Dark flake is the only one they have shown and not released here yet. I would guess the others were very low sellers compared to the ones they kept.
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