35 bucks may be a tad higher than usual (though lower than some sales of this vintage), but that works out to about 18 dollars per 50g for a 12-year old tobacco.
Just for comparison, a magnum (double bottle) of a high-quality 10-year old Bordeaux or Burgundy would cost several times that. And that will only amount to a few days enjoyment (at most). With aged VAs, I always look for a good price, but even "overpaying" is worth it in my book.