I picked up a tin, the wife and neighbors seem to like it. Me, eh. I also have some Boswell Cherry Cobler, which I find a little more enjoyable and a lot cheaper. The Cherry Bomb is almost too sweet. Vanilla, I can't taste or discern any. But, when the neighbors gather for a fire in the pit, etc., it's nice to smoke something they enjoy as well. The Boswell bulk is about half the cost of the Cherry Bomb, so I'll stick with it. I also picked up a $3 box of Middletons Black Cherry, it's a pretty close comparison, also at a fraction of the cost. I'm not that impressed.