Related to diversification, there's an old straw cautioning about knowing what business you are in. I think BC has a choice about sticking with pipes and accessories or splitting off a separate company to explore the legalities of mass marketing blow jobs. But I wouldn't criticize the innovative spirit of this. Oral fixations.
I’ve always been warned not to put all of my eggs in one basket. While tobacco smoking goes back hundreds of years, blow jobs have probably been around longer. If the pipe business goes belly up, there’s always the oral industry.