Burley is a funny creature. From comments on Forums, I surmise that some people don't taste burley. Other people taste it but don't like it, or like only a few specific blends. Others like almost anything with burley. I really like the stuff, but I'm spoiled and favor those blends that use it best to my tastes. The most discerning pipe smoker I know personally has become a devout Semois smoker since I gifted him with a package (it comes in a foil rectangle).