Many years ago I was taught in college that the sellers of consumer products seldom try and improve an established product like beer, wine, soft drinks, foods, or tobacco.
Instead they want your Big Mac to taste like the first one you ever ate, anywhere you buy one in the world.
I’m familiar with the efforts of premium cigar makers to keep large stocks of leaf from different crops and how they constantly strive for consistency.
So, how do pipe tobacco makers keep the consistency in their product?
Tobacco varies some from year to year and field to field.
Yet I think the Half and Half I bought fifty years ago tasted the same as the Half and Half I bought last week.
How, do they do that?
Instead they want your Big Mac to taste like the first one you ever ate, anywhere you buy one in the world.
I’m familiar with the efforts of premium cigar makers to keep large stocks of leaf from different crops and how they constantly strive for consistency.
So, how do pipe tobacco makers keep the consistency in their product?
Tobacco varies some from year to year and field to field.
Yet I think the Half and Half I bought fifty years ago tasted the same as the Half and Half I bought last week.
How, do they do that?