Yeah, a high percentage of those who smoke mainly latakia finally hit a wall, and for some reason it suddenly becomes distasteful. For some guys it happens quickly, for others it happens unexpectedly after decades.
Many switch to Virginia at that time, but if aros roll your socks up -- enjoy!
In my case, I was well aware of how common this is when I began to wonder if I was feeling the beginnings of it, so I immediately stopped smoking latakia for awhile in order to avoid burning out on it completely. My rule of thumb ever since has been to smoke latakia only when I feel a craving for it. This happens maybe once a month, and it has preserved my occasional enjoyment of it.