Yes, cigars are more expensive than pipe tobacco. Theres a reason for that but that's for another thread.
That's what makes pipe smoking so wonderful. The rich and the poor can experience the same pipe tobacco and bond without elitism.
"Reasonable price" is a relative term. When comparing prices of cigars, there are plenty of "reasonably" priced cigars. Just as in pipe tobacco, you don't need to pay $10 per smoke to enjoy a good cigar. I've had many $10+ cigars that I thought were trash and many lower priced cigars that stay in my rotation. The Romeo and Julieta line offers a lot of mid priced gems that have good construction and are not too full or too light.
Reviews on cigar sites help somewhat but not as much as pipe tobacco reviews. It's a totally different animal....... I think if you want a relatively low price, Don Diego, Baccarat, Rosa Cuba..... just 3 off the top of my head, are hand rolled and priced lower than many and offer some pretty good cigar satisfaction. You can find machine rolled cigars at much lower prices but they are quite different and provide a totally different experience than hand rolled cigars. Just like when dealing with pipe tobacco, you just have to try as much as you can until you find what clicks with you, price wise and taste wise.