Sweet! I know there are a million blends out there that people rave about that I just don't rush to try because I already have enough that I know I like that I have enough trouble keeping all in stock! But I tried Lakelands a while back and they certainly are different. Aro yes, but in a different way, a real punch in the face flavor but with good STOUT tobacco.
I just smoke it in the same pipes as other aros.
I've found Bob's Chocolate Flake to be a pleasant entry to the field. I tried several chocolate blends wondering what chocolate was doing with tobacco. Some of them are real bad, but Bob's does not even taste chocolatey to me, just kinda tasty and different.
If you want a little stronger, "true" Lakeland, I find Conniston Cut Plug to always be a delight, with a nice quality broken flake, enjoyable flavor and aroma that stands far out from ordinary blends. Hours later I find myself smacking my lips with a Hmmmm!