If a complaint comes from a long time, respected member, listing how he has tried to remedy the complaint, omitting emotion, drama, name calling, angst, etc and that his stated goal is to simply put the problem out to the membership for whatever the value. I'd give it some weight.
Negative posts may come from competitors in an effort to drive business from the named retailer. A complaint may come from the retailer to simply get his name bandied about and enjoy the support some members will post, perhaps resulting in more customers from the sympathy generated.
A whine/whinge/rant, while perhaps entertaining to read, accomplishes nothing with regard to solving the problem. Too much emotion and too little detail.
Negative posts may come from competitors in an effort to drive business from the named retailer. A complaint may come from the retailer to simply get his name bandied about and enjoy the support some members will post, perhaps resulting in more customers from the sympathy generated.
A whine/whinge/rant, while perhaps entertaining to read, accomplishes nothing with regard to solving the problem. Too much emotion and too little detail.