In the past, P&C has listed this price when it's not in stock and then changed it when they had some in stock. But it's in stock and they're actually asking $34.95 for it. There's better out there, including White Knight. I've got a stack of tins of this stuff, bought when it was no big trick to order as much as one wanted.
I think that I'll pass. I can absolutely live without it. Besides, it's not really Sobranie as it's not made by Sobranie. It's just a name stamped on a tin. It should be called Balkan Germaine.