Are Limited and Reserve Labels Accurate?

[fireground_piper]

I’m not mad. On the contrary, I’m amused. And impressed with their marketing. A tobacco company’s job is to sell as much tobacco as possible, at as high a price possible, not to create new and unique blends. Creating “limited” and “reserve” blends is a marketing tool that they use to sell smaller product runs at higher prices. The inverse tool is selling high volume blends at lower prices. If tobacco companies could get away with just manufacturing one product, and selling the bejeezus out of it, they would!

Mmm, but at least many of them sell at standard blend rates so that theory isn’t totally accurate. In the case of Mississippi River for example, the original is the same price as the Special Reserve.

 

[anotherbob]

I’m not mad.

Oh I know. But it certainly looks like some people shed some dander over the issue.

On the contrary, I’m amused. And impressed with their marketing. A tobacco company’s job is to sell as much tobacco as possible, at as high a price possible, not to create new and unique blends. Creating “limited” and “reserve” blends is a marketing tool that they use to sell smaller product runs at higher prices. The inverse tool is selling high volume blends at lower prices. If tobacco companies could get away with just manufacturing one product, and selling the bejeezus out of it, they would!

Which is why even though I never buy them I think they're great. I like the companies that make my favorite things to do well. Helps keep them around and making those things I like.

 

[woodsroad]

Mmm, but at least many of them sell at standard blend rates so that theory isn’t totally accurate. In the case of Mississippi River for example, the original is the same price as the Special Reserve.

Yes, but it’s a new SKU. They’ll get people who buy the original to also buy the reserve, when they may not have bought more original.

 

[AJL67]

Unless I'm misinformed, Plum.Pudding Special Reserve has some higher quality leaf than the standard PP. They're certainly different and I prefer the Special Reserve by a good margin. I don't recall seeing anything about limited quantities.

Agreed time they aren’t even close.