Not that long ago, it was like $32/LB. I believe it was $67/LB the last time I looked. *I hope I'm remembering taht correctly. $11.90 might seem like a steal when people are paying $15+ for tins, but if you started out paying $5 just a handful of years ago, it would seem steep.A tin of Night Train is $11.90. If you average 3 grams a smoke, that's $0.71 a smoke. That's still great value.