This is interesting from a technical and sociological perspective. I wonder what pipe tobacco would "taste" like under this paradigm. I also found it interesting that US antismoking policymakers don't like the approach for tobacco control for reasons of "ideological purity".
It’s not a cigarette. It’s not a vape. And it’s big in Japan.
Heated tobacco products are coming to America, at long last. How will they change the landscape for smokers and prohibitionists?
reason.com