The b&m I go to makes a lot of money from pipes because they take the term, tobacconist seriously. It's in their name. You need to be versed in pipes and cigars to be a tobacconist. All of the staff, and of course the owner, uses both pipes and cigars.
They sell a lot of pipes. It's worth having pipes and pipe tobacco and buffing wheel, and big cast iron scale and wooden bowl, etc, prominent, while the humidor is at the back, because it gives customers the confidence that they aren't just going to buy this thing and be left to flounder. You walk in to get a cigar or cigarettes, and you instantly recognize that if ever you were going to try a pipe, this is that place you would do it. They sell and make a lot of money from pipes because they are proud of them.
Pipes well handled improves cigar sales. Cigar stores are a dime a dozen. Anyone can put sticks in a cabinet and sell them. I bet most of us can walk into a cigar store and take one look at the setup and the staff and know that they don't know much about cigars and that they basically hold the keys and that's it.
But when you see that these people are pipe, and tobacco experts, you instantly know the staff aren't just cash register jockeys. The humidity is probably correct in the humidor, the cigars are probably in good condition, and if you ask for recommendations based on your preferences, they probably actually know what they are talking about.
They sell a lot of pipes. It's worth having pipes and pipe tobacco and buffing wheel, and big cast iron scale and wooden bowl, etc, prominent, while the humidor is at the back, because it gives customers the confidence that they aren't just going to buy this thing and be left to flounder. You walk in to get a cigar or cigarettes, and you instantly recognize that if ever you were going to try a pipe, this is that place you would do it. They sell and make a lot of money from pipes because they are proud of them.
Pipes well handled improves cigar sales. Cigar stores are a dime a dozen. Anyone can put sticks in a cabinet and sell them. I bet most of us can walk into a cigar store and take one look at the setup and the staff and know that they don't know much about cigars and that they basically hold the keys and that's it.
But when you see that these people are pipe, and tobacco experts, you instantly know the staff aren't just cash register jockeys. The humidity is probably correct in the humidor, the cigars are probably in good condition, and if you ask for recommendations based on your preferences, they probably actually know what they are talking about.