To me, Ennerdale's flavors are better when rubbed out.
(Another tip for Ennerdale: Since it doesn't like to burn, I put a small layer of an easy-burning aromatic on top, every time. I taste the top layer for a few minutes, and then the flavors transition seamlessly into Ennerdale, without any fussing to get/keep it lit.)
But most flakes taste better folded and stuffed.
F&S eluded me for years, too. It was very frustrating. Now that it works well for me, I'll share what I do:
- Take one or two flakes, depending on the size of the flake and the size of the bowl.
(If the vertical strands are too spread apart in the bowl, it will not burn well, and if they are too packed together, it likewise will not burn well.)
- Fold lengthwise, once.
- Now fold width-wise, once.
- Now hold each end in two hands, and twist back and forth, to break it up into individual strands, if possible. (You will lose some during this process. You'll add it back in a second.)
- Tear off any strands that now stick up far past the rest, whether on the top or bottom, so that it's roughly even on both ends.
- Now add vertical strands of tobacco to your little bundle, padding it out until the bundle is the right width for the bowl. (Again, neither too loose nor too tight. You will get a feel for it over time.)
- Now stuff the bent end in first, orienting it so that the "loop" (what's left of it, after that twisting) faces your draft hole.
- If the bundle is sticking up above the rim, don't just pack it down. Pull the bundle back out and tear the top off until the length will fill only about 3/4 of the bowl. Put it back in.
- Now try to "fray" the top ends of the tobacco. There will still be sections that are stuck together, and you want to use your finger to make them separate a little at the top, so that they burn more easily.
- Finally, sprinkle little ribbons of the tobacco on top, as they will take to the flame more easily, and then pass it on to the folded flake. You will have plenty of these shreds to work with, after the afore-mentioned method. This is why you leave the folded bundle a bit short -- so that you can put a thin layer of loose tobacco on top.
Because I explained in detail, it may strike you as more complex than just rubbing it out. But it isn't. This takes just seconds. I just put it into slow motion for those as frustrated as I used to be.