On June 10, 1968, Larus & Brother Company was dissolved and a new corporation, Larus Investing Company, established as a holding company for three subsidiaries: WRVA-Radio, WRVA-FM, and the tobacco subsidiary, Larus & Brother Company. At this time, WRVA-TV was sold to the Jefferson Standard Broadcasting Company of Charlotte, N.C. On October 18, 1968, the tobacco subsidiary, Larus & Brother Company, was sold to Rothman’s of Canada, Limited, and the following year, WRVA-Radio and WRVA-FM were sold to the Southern Broadcasting Company of Winston-Salem, N.C. Larus Investing was then dissolved. Rothman’s continued tobacco operations in Richmond under the name House of Edgeworth until 1974, when the company was closed.