I received a tin of this as part of a trade. Wasn't really looking forward to it, but I figured what the heck, I'll give it a shot. The can states it is a unique Virginia blend toasted into a deep black tobacco and is flavored with a new special sweet but yet complex aroma. Upon opening the tin it was a very very black tobacco that seemed to be a thicker chunkier ribbon cut. The aroma was slightly lacking but a hint of sweetness. Can't really pinpoint the aroma. I didn't find it very flavorful and definitely not complex, BUT was very simple and enjoyable. Was nice as an early morning smoke with a cup of coffee. The bowl never got hot and the smoke remained cool which is typically something that is hard for me. I'm not going to rush out and buy another tin, but with probably add a tin to my next order to cellar away.