If you have $100 in your pocket and if you find a $5 candy you like, would you mind if all other candy is $1?
On the other hand, if you only had $2 in your pocket, it is more prudent to buy the $1 candy, rather than borrow to buy the $5 candy.
The only unfortunate part of the story is that the $5 candy is marketed to those who have $2 in the pocket, to make them feel that they have $100 in their pocket. This is more profit for the seller.