The campus student union marked down a blue “The Pipe” to $8 and I bought it in the fall of 1976. It wasn’t all that bad a smoke, but what I valued it most was for the complements if got from girls in the lobby of the dormitory.
Here is wisdom, from the history of “The Pipe” on the collector page:
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Venturi constantly conducted marketing surveys and, in the spring of 1972, discovered that over three-quarters of its higher priced pipes were being bought by women for their men. Intrigued, Myers commissioned Dr. Eleanor Criswell to conduct a study to discover what there was about pipes that caused women to want their men to smoke them. The results were surprising: in addition to the expected perceptions of pipe smokers as stable, mature, intelligent, etc., women identified their pipe smoking men as attractive, handsome, and, yes, sexy!
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