Packaging- A Tobacco Company’s Dilemma
-
Kevin Godbee - Sep 7, 2012
- 5 min read
Russ Ouellette
You’d think that, by now, I would know better than to urinate into the wind, but, what the hell. I’m bringing up a subject that is a constant source of consternation for us- packaging. Let me begin by saying that the problem is partially one of my own making by wanting to please more people rather than standing firm on a decision. When we started making the Hearth & Home tobaccos, they were all in a bulk format. After a while, I received comments and requests to tin our blends, as some folks don’t want to buy loose tobacco and jar it. I understood, but I had some angst in making the choice (with Scott’s okay, of course) because there would be the inevitable comparisons- were the two versions the same (in our case, yes); and why the big price difference? The added labor, container, labeling and shipping costs mean that tinned tobacco has to be, of necessity, more expensive. But as far as the components go, there’s no difference in quality. Yet some people will insist that there are noticeable contrasts. This is unavoidable as bulk is exposed to open air more, and tins have additional fermentation occurring. But in an effort to reach the broadest audience, we went both ways.
Later on, when I was able to develop some new blends that had higher component costs due to the quality and rarity, I wanted to only offer them in tins, as I felt that the integrity of the blends depended upon it. I also dared to try a new concept- pressing by using vacuum-sealing. What happened next was something I should have been prepared for; people asked for the tinned blends to be available in bulk because the tins were too expensive. I also had people ask for smaller packages of the vacuumed tobaccos. Now I had a couple of real dilemmas- do I make these "special" blends less so by selling them loose, and do I increase labor costs by making smaller vacuum-pressed packs? Since our creed is to make customers happy, we gave in for the most part.
Why is this such an issue? Because there are lots of different attitudes. Some people are extremely particular about the flavor and aroma of their tobaccos and they feel that there’s more consistency and flavor development in tinned tobaccos. I can’t, and won’t, argue this point. It’s a fact. When tobaccos are sold in bulk, the very moment that the bag is opened to weigh out the first sale, the volatile organic compounds (VOCs) begin to dissipate. This doesn’t happen with tins until the end consumer cracks it open. Also, in the closed environment, the anaerobic fermentation helps to bring out elements that don’t develop in bulk. But is there enough difference to justify the price gradient? Well, that’s up to the consumer to decide. Sure, it’s a pain to make the same blends both ways, but we reach more people, so we decided to do it. I am not, by any means, making a judgment about other companies who choose a different path- it’s all based on the philosophy of the company, and the economics. Part of the reason we can get away with our choice is because we’re small enough to work with lesser quantities. When making hundreds of pounds at a time, a dissimilar mindset has to be used. At the same time, when working with larger batches, the price can come down, and we’re not geared up for that.
From a personal viewpoint, when I’ve come up with something that I feel really strongly about and the product suffers a bit, in my opinion, by being served up in bulk, it’s disappointing. But I can’t argue affordability. Hence the reason for writing this.
If someone has tried one of our original blends in bulk, but felt that the flavor was lacking, I would encourage him/her to try a tin. The additional marrying time and the fermentation may make the blend "pop". If a person has smoked one of our Marquee Series tobaccos and enjoyed it, but find it too pricey, give the bulk version a whirl. There will be a difference, no doubt, but maybe not enough to be off-putting.
Here’s one major difference from our perspective- since most of what we sell, we sell through our own site, we’re not asking other companies to carry so many different forms and sizes. If the larger makers were to do this, a lot of retailers would have to throw their hands in the air and yell, "Enough!" Just think about a supermarket chain facing the fact that there are now 10 kinds of Special K cereal. A store only has so much shelf space, and the original version has sold well, but what do you eliminate to take on more flavors. So the larger manufacturers of pipe tobacco have to think about the possibility of overloading their retail partners.
As with so many issues in this business, there aren’t any pat answers, and every maker has to evaluate their circumstances. Where will we go in the future? My crystal ball is particularly cloudy, so I don’t have a clue, but we’ll take everything on a case-by-case basis. But part of what makes this a magical industry is that we’re now small enough to pay close attention to what our retail partners and our end-users want. The beauty of this is that you’re the winners.
Despite all the doom and gloom, I still feel positive about the future of pipe smoking. Of course, things can change, but I think we’ve finally reached the point where the politicians and policy makers are beginning to hear the gigantic *yawn* when they bring up another attack against our intrepid little band. In the meantime, we and our friendly competitors are going to find ways to give you what you want, and isn’t that really what it’s all about? Now, what are your thoughts?
|
Russ Ouellette is the blender/creator of the Hearth & Home series of tobaccos for Habana Premium Cigar Shoppe and www.pipesandcigars.com in Albany, NY. He has been a pipe smoker and blender for over 30 years, and enjoys feedback from the pipe smoking public. You can reach Russ at russo@pipesandcigars.com or by calling 1-800-494-9144 on Monday, Wednesday and Thursday from 9 am to 5 pm and Friday from 1 pm to 5 pm. |
Written by Kevin Godbee
35 Responses
Recent Posts
Welcome to The Pipes Magazine Radio Show Episode 640. Our featured interview on tonight’s show is with Ben Rapaport. Ben has been known internationally as an avid pipe smoker, antique pipe collector, and book author. His first book on pipes was published in 1972, and his latest book – his 10th – is out now in very limited quantities. The distribution has already sold out, but you can still get a copy of “The Wide World of Wood Tobacco Pipes. Two Centuries of Craftsmanship and Creativity” by contacting him directly at ben70gray@gmail.com. At the top of the show we’ll be turning the tables on our recurring Ask the Pipemaker segment. This time, Jeff Gracik will ask the questions, which Brian will answer as a pipe collector, and you can give your answers too.
Welcome to The Pipes Magazine Radio Show Episode 639. Our featured interview on tonight’s show is with Per Billhäll. Per is the owner of Scandinavian Pipes, which is an online retailer of high grade pipes. He started smoking pipes in the 1960s. His first high grade pipe was made by Hans “Former” Nielsen, who is one of the living legends from Denmark. That led to Per becoming a huge pipe and tobacco collector, and show attendee where he became well known. Along with pipe book author Jan Andersson, they started The Pipe Club of Sweden in 1991. Then in 1999, Per started “Scan Pipes”. He is now one of the pipe retailing legends from Sweden. At the top of the show Brian will talk about holiday blends, and other special pipe tobacco blends.
Welcome to The Pipes Magazine Radio Show Episode 638. Our featured interview on tonight’s show is with Fae “The Sassy Pipe Lady” Simmons. Fae is the owner of Tobacco Treasures, which sells new, vintage, & estate pipes, and smoking accessories on Etsy. She has been in business since 2017, and has been surrounded by pipes and tobacco most of her life. Her father and his brother smoked pipes, and so does Fae. Her husband is also a retired tobacconist that worked all over the industry from coast to coast for several different companies in the industry. She has a great story of how her business got started with a great inventory of unsmoked vintage pipes. At the top of the show we will have an Ask the Tobacco Blender segment with Jeremy Reeves. Jeremy is the Head Blender at Cornell & Diehl, which is one of the most popular boutique pipe tobacco companies in the USA.
Ok, so it’s that time of year, as we all know. Family feasts, houses, yards, and big trees festooned with lights and dangling ornaments, just high enough to keep the cats from reaching a paw into the greenery. It’s also the time of year when your pipe-smoking-significant other makes vast hints about a new pipe. That’s to be expected since he or she was a good boy or girl during the year. Yes, ladies smoke pipes, too. Oh, you want an example? Okay, try Actress Greta Garbo, Millicent Fenwick, Mary Frith, and my late grandmother (who died when she was 93) dipped snuff and smoked a cob occasionally. So now that we have settled that the gentler side of life will puff a pipe too, let’s move on to the upcoming biggest holiday of all. Of course, that huge event is brought to us by the hefty fellow in a red suit, puffing his pipe all the way in a sled filled with presents, being led by a reindeer with a red nose. Or some such. That’s Santa Claus, of course. Becoming a bit more serious, Christmas is such a wonderful time for families and friends. It’s also quite special for pipe puffers. For many of us, this brings up a nostalgic look back to our pipe-smoking or cigar-smoking friends who have died during the current year. A great journalist pal whom I often joined in a local brick-and-mortar pipe and cigar shop. I puffed my pipe, and occasional cigar, as he enjoyed a cigar. He died in October and will be missed. On the happier side of things, Christmas is also a time when mind workers of the world renew their collections with fresh additions. Pundit included. A French passion has overtaken Pundit, from reading more Albert Camus, a heavy cigarette smoker, as were many French intellectuals of a certain time. Instead of cigarettes many of us prefer the more relaxed enjoyment of pipes for that “calm and objective judgment” in the comings and goings of the world. This brings me to French pipes. While visiting France once in the long ago, I happened by a “Tabac” shop in Paris, Tabac Des Vosges. I purchased a beauty of a Chacom bent. I also later bought a Ropp made from ancient briar. To learn more about the dawn of briar pipes and beginnings, take a peek at a well-done piece by Davin Hylton in Pipe Line on April 12, 2023, on Saint-Claude, France, the birthplace of briar. Also in the long back when, on a cold Christmas afternoon, Pundit wandered into an Atlanta bricks and mortar pipe shop to look around. There, resting in an enclosed glass counter was an exquisite Comoy. An older gent, smoking a beautiful bent, asked me if I wanted to look at that pipe. It had a $100 price tag. A college student working for a grocery store chain to help with college tuition at the time, Pundit didn’t have one hundred cents, let alone a C note! I declined and found a $5 basket pipe. A Christmas tradition had just begun. Since that early time, Pundit has made it a holiday ritual to either reward himself, or a special friend, with pipe or tobacco. A Claudio Cavicchi would be nice. Just sayin.’ And now for a couple of December-born Pipe Smokers of the Past: Joseph Rudyard Kipling was born on Dec. 30, 1865, and died on Jan. 18, 1936. I always prefer to believe the best of everybody; it saves so much trouble—Rudyard Kipling. Martin Van Buren, born Dec. 5, 1782, and died July 24, 1862, U.S. President, 1837-1841 As to the presidency, the two happiest days of my life were those of my entrance upon the office and my surrender of it—Martin Van Buren. And one more note to recall a deceased World War II veteran who loved William Somerset Maugham, the author. Maugham, a pipe smoker, was born in Paris, France, on Jan. 25, 1874, and died on Dec. 16, 1965. One cool afternoon as the veteran and I talked while sitting in his backyard patio, he looked off into the distance as if studying something. Nothing in particular. Just looking. He turned to me and said if I wanted to learn about life, “read Somerset Maugham.” I did. It wasn’t until late in life that I discovered how easy it is to say, ‘I don’t know’ –W. Somerset Maugham And now a Parting Shot: Any day with an old friend with pipes and tobacco is a good day.
Welcome to The Pipes Magazine Radio Show Episode 637. Our featured interview on tonight’s show is with Nate King. Most people know of Nate as an excellent pipe artisan. He also has an honorary Master of Pipes degree from the Chicagoland Pipe Collectors Club, and is a member of the prestigious Confrérie des Maitres Pipiers de Saint-Claude. To be inducted into the Confrérie, this past May Nate travelled to Saint-Claude, France with master tobacco blender G.L. Pease, who was also inducted. It was quite a time in France, and at the ceremony. We’ll hear all about those adventures on the show. At the top of the show we’ll continue the virtual tour of Brian’s pipe collection with six of his Satou Dublin-shape pipes.
Welcome to The Pipes Magazine Radio Show Episode 636. Our featured interview on tonight’s show is with Barry Kane. Barry started smoking a pipe in 1961 when he was 14-years old. Back then it seemed like everybody smoked, and you could buy pipes and tobacco just about anywhere. Barry is a true old-school pipe smoker, sticking to just one blend. See if you can guess which one before listening. At the top of the show Brian will give his take on Scandinavian Tobacco Group’s purchase of Mac Baren and Sutliff Tobacco and their announcement that they will be shut down.
You know, Russ, whatever you decide to do is going to bite you in the nether region anyway.You package one way, they want it the other way. You package it both ways and they want a guarantee that each package is identical to all of the others regardless of the fact that they haven’t been treated the same; this on got shipped to the cold North, that one got shipped to the dry hot desert southwest, another got lost on the postal dock in swamp-east Florida for a month. Obviously they are all going to have a taste that reflects the aging they have received. You lose!
Russ…I once only purchased bulk but now I only will buy tinned & for the reasons you mentioned. I enjoy looking in my pipe cabinet not only at my working collection but the stacks of tinned ‘baccy with their interesting artwork on the labels. In some cases the taste appeal may even be mis-statement [versus bulk] but the eye cannot be denied when the palate is in the discussion. Maybe I can compare it to having a well presented meal versus the same meal in a less appealing plate. Yep…I enjoy tins!
What ever you do, from a Coast Salish native American perspective.
If someone is not mad, you are doing it wrong. Our elder’s point is that you can’t please everyone.
Do what you do and do it well.
As a customer service rep, I bow to your logic and how you’ve handled the packaging of your products. I find no flaw in your approach to caving into the consumer’s demands and offering both bulk and tinned tobacco. I think it wise to leave it up to the consumer to think for themselves and decide what they like better. High quality taste at a moderate price, or slightly less high quality taste at rock bottom prices. I think it speak volumes for a company to let the consumer think for themselves a bit. Happy Smoking Russ.
I’ve been more into bulk lately, because it all ends up in jars anyway. I do like to buy the 8oz tins of my favorites, though.
Russ, I think you are making good calls as a whole.
One place that I do think needs improvement is in packaging design. The quality of graphic design in your labels and printing doesn’t begin to match the quality of the product. You need to engage a firm that understands consumer product packaging design for men. If we look at the cigar industry, they’ve gotten it right. Most of the pipe tobacco category has gotten it wrong. I’d like to see you lead in making your packaging as good as your product.
I can really feel your pain! It would be bad enough trying to make all ‘toilet tissue’ users happy (which includes everyone) but pipe smokers are a strange bunch and in small supply. I’m a happy smoker knowing there are folks like you willing to fight that battle. “Thank You for your Service Sir!”
Thanks for the column explaining your thoughts on this, Russ. Most enlightening.
Great article I really enjoyed hearing this issue from someone with a little more knowledge.
Thanks for all the feedback, folks. It makes me feel a little more comfortable with our choices.
Neill- Point well taken. If you look at our label for Cerberus, it’s a much better look than our previous ones. The earlier labels were designed by me with an entry-level publishing program. We now employ an incredibly talented graphic artist who will be designing all our labels going forward…thank God.
I’m glad you offer bulk packaging at a substantial savings. I don’t think my palate is sensitive enough to notice a difference from tinned offerings.
Some months ago, one of the H&H tins I purchased (H&H Landmark Series: Manor Heights, 1.5 oz., new to me) and noticed tobacco had stuck to the bottom of the tin and it appeared that rust was just starting to develop.
I jarred the tobacco, smoked it all and really enjoyed the blend, but was concerned enough about this to Email P&C and make note of it. I suggested using some form of paper insert in the tin, to protect the tobacco, might be a good idea.
I received a quick and courteous Email reply, thanking me for the input and noting that you (Russ) was out due to illness, but this would be brought up to you when you returned. I’d be interested in your comments on this.
I’m one of the few that are blessed with a local shop that carries a lot of your bulk blends. Getting a few ounces of Daybreak is just a few minutes drive from work for me. That being said, there are blends I don’t go through quick enough and the tin makes the most sense.
I’m glad you offer both options on your blends. For me it’s just a matter of how often I go through them. Daybreak is my morning smoke so I buy it in bulk. Magnum Opus is something I have as a special treat and 2 or 8 ounce tins work best.
To me, comparing the tin to bulk is worth it. Buying a tin, then 2-4 oz. of bulk and jarring it, is all part of the process of discovery. From there you can determine the nature of your next purchases.
Most of the tobacco we buy is relatively cheap pleasure, even the more premium blends.It often seems to me that, like in many other areas of life, people “know so much about tobacco” that they can’t hardly enjoy it anymore. Instead they fret and worry about things that are hardly important to the more insistent and persistent problems regarding the selection of either beer or whiskey to go along with the pipe.
Thanks for the great article. Tinned is a good option as long as 8 &/or 16 oz are also available besides the standard 1.5 or 2 oz – so that once i like something particularly, i can buy at lower rates. Your prices are very competitive & there are lots i want to try – so though its good that you are thinking, i am happy 🙂
I love the fact you offer your blends in tins, I always prefer to buy them over bulk. Also if your giving some as a gift to someone, tins are the only way to go. Cruedly drawn labels may appear vintage and may fool your users to think that they are getting an established blend 😉
OK Russ, nicely done. It comes down to business. Your business model appears not to be a low cost provider. You seem to be falling in line with the customer service model were you closely a line with the customer and that comes at a cost which you have mentioned and I sure there is more you have not. You also demonstrate certain business traits that somewhat a line you with being a differentiator – which means product that separate you from the pack. In business, I do not often see leader explain their position, as they are afraid to loss revenue. You have done a great job here and kept my respect even enhanced it. I will shift to tins as your edification has helped me to understand the difference. Thank you Sir.
Cerberus is a pretty cool looking tin. For the photo here, I just grabbed what I had around in my own personal stash.
You can see Cerberus here:
http://pipesandcigars.com/international.html
So what you’re saying is, this would probably be the wrong time to ask if you’re ever going to offer small sample sized portions of say Lakeland Brickle – so that I don’t have to buy a half pound just to find out if I’m going to like it?
(Sorry – couldn’t help myself…)
🙂
Elwin,
If you want to try Lakeland Brickle, just ask for a sample when you place an order with us. I’d love to offer the Brickles in smaller amounts, but the labor costs are really high with the time involved in vacuum sealing.
I’m under the impression that up until ten or so years ago the tobaccos I smoked from a can were somewhat more loosely packed and now are very much more tightly packed. The actual weight a can held didn’t change, but the size of the can became smaller. I think I understand the theory behind this compressing and why it was considered to be an improvement. But isn’t it also possible that in some ways the same blends weren’t a little better in the former packing method?
I’m disappointed that Mr. Ouelette hasn’t commented on my post here of 7 September.
I’m sorry I didn’t address your concern. Your idea is a good one, but the packaging is done for us by a manufacturer, and the way the tins are done is not something we control. I certainly will pass your thoughts along, but the ultimate decision is up to our partner. From what I’ve been told, the problem was with one batch of bottoms hat weren’t properly coated, and we have replaced any that people brought to our attention. Thankfully, there weren’t many. Please, if you ever have any problem with any product from us, let us know right away so we can replace it or otherwise satisfy you.
Russ
Russ, thanks for your reply to my concern.
As I open a smaller tin, I’m accustomed to leaving the tobacco in that tin when I plan to smoke it up in 3-4 weeks. Loved the Manor Heights and glad I caught the problem in my tin’s bottom in time! I plan to add another tin of that blend to an order soon since the problem’s been addressed and corrected. Thanks again for setting my mind at ease.
Good article and I totally agree with your concerns.
Russ,
One of the things I really love about you, Scotty, Bobby and the team at P&C is your like-mindedness about great service. As for tins verses bulk, I realized that there would be no possible way for me to consume all the baccy in my cellar in this lifetime, so now buying the tobacco in tins at least makes it easier for my wife to happily sell it off after my demise! LOL
Just a thought: There are foil sandwiched plastic bags that would probably cut down on the transmission of volatiles thru the bag and allow for vacuum sealing. This would allow the product to be kept under vacuum, until opened, like the tin. There may be some other problem that pops up with your packager but I would think it’s worth a quick look into. Just a thought. Thanks for the article! I’ll have to pick up a few tins to see the difference.
Actually, those mylar bags have been used by McClelland for some of their tobaccos, but they stopped using them about 4-5 years ago. I’ll have to ask Mike McNeil why they don’t use them anymore.
Russ
Iwan Ries uses the mylar bags with a ziplock seal. I had a few from the Chicago show.
Kevin, Do you notice any smell from the mylar bags or do you have them mixed with your other tobaccos. I usually leave my bulk in the bag it was packed in and put the whole thing in an apothicary jar. Our dollar store has some great jars that fit 4oz-6oz for $1 each. I think it is a Dollar General. The other place for cheep jars is The Christmas Tree Shop. If I’m not supposed to mention names then they’re just the dollar stores.
Whitecloud, I don’t recall any particular smell from the bags, but I do not have them anymore. I finished the tobacco and tossed them.
Rus,as Long as you make Larrys blend I dont care what you put it in,
Russ: I couldn’t help wondering if my observation of September 12th made any sense to you, or if it was simply not in the ballpark.
nameshy- You’re correct in your observation, at least in some cases, as the size of tins was reduced to decrease packaging and shipping costs. I don’t believe, however, that it has much impact on the tobacco. It’s possible that it could have some influence over how quickly it marries, but outside that, I don’t know if it would change anything else very much.
Russ
Thanks, Russ. I probably should have mentioned that I have almost always used blends that have had at least some latakia.