What we "think" an aromatic is, is something that covers the tobacco taste, but that's not "technically" what an aromatic is.
Almost all tobaccos are cased, to the extent that most probably have never had a non-cased tobacco. But, the casing can have a strong taste or flavoring and not be an aromatic, as in Dan's Liberty tobacco which is a Virginia with a strong fruit flavor. But, Liberty is not topped, therefore it is listed as a non-aromatic.
University Flake is a strong burly, with only a slight hint of plum. The plum is from a light topping; therefore, UF is an aromatic, even though most will say that it is not flavored at all.
I know, I know, it's confusing, and it defies what we know of as an aromatic. But, this is all according to industry jargon. When someone says that they don't like an aromatic, they just might find that if they look up all of the blends that they like, they may find an aromatic or two in their cellar that they didn't know was an aromatic.
What we "think" an aromatic is moot and beside the point. It's pretty cut and dry. Some cased non-aros have more flavoring than some topped aromatics. So, when you say that you hate aros, what you might better say is that you hate strongly topped aromatics and some heavily cased non-aromatics.
Don't hate the messenger :
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