I wouldn't buy one over the internet except, possibly from a reputable dealer who will know what they are selling and stand behind it. Wood looks nothing like a gourd, especially inside. I'd want to personally inspect it.
If you are limited to internet buying, eBay and the like, I'd closely review the feedback regarding the seller's reputation. Weight, lack of grain, interior roughness or "fuzz" are the indicators I'd look at when inspecting a calabash. Gourd is lighter than the woods, usually mahogny, used in "gourd" shaped pipes. Wood has a distinctive grain, gourd is a fruit related to the pumpkin. The interior of the skin is "fuzzy" or rough, similar to the inside of a pumpkin rind. Pumpkin is a gourd.
Also, you want to know if the bowl is meerschaum or porcelain. Meer is traditional, porcelain is usually cheaper and, in my opinion, does not provide the smoking experience of meer.
That's pretty much the limit of my knowledge on the subject. Hope it helps.