Still pretty new to this, but it has been my experience that it takes a lot of maintenance with a tamper, ideally one that is canted, to keep the whole top of the pack evenly lit. I have settled for getting the inner 2/3s of the pack lit during the true light and then let it go down the middle. If I try to tamp the tobacco around the edge in with my flat-faced tamper, I usually just end up over tamping this edge tobacco so that it is even harder to get it to burn on the relight. Usually after the ember has dropped to 1/3 to 1/2 way down the pack, the pipe will go out as the tobacco at this depth is less dense and the ash above starts to choke it off.
Once it goes out, I won't dump the ash, as then I will have a V-shaped depression in my pack. If this happens, you then have to repack the top of the tobacco to get an even surface, which can be difficult to do and not over-compact the tobacco below. Instead, I will tamp the ash in the middle as best as possible to cut off air flow to the center, and then light the edge tobacco. It is hard to get the annular tobacco to burn evenly, so I usually have to relight one or more times to get all the annular tobacco burned to the same depth as the center tobacco. Once this happens, I dump all the ash, and start over.
This is with using the 3-step method. The Frank or air pocket method probably does a better job of burning the tobacco out to the edge, as the tobacco should be denser in the center than at the edge, which should draw the ember out to edge where the air flow is higher. I like the 3-step method better though, as it gives me more control with pack density with depth.