As some that works in the Animal Services field and is a big dog lover; the Go Daddy commercial isn't that big of deal. Is it PC no, but its obviously not meant to promote puppy mills either. It's just another dumb Go Daddy commercial meant to get a reaction. Well it worked! Lots of dog breeders have websites promoting the sale of their dogs. Would I like people to adopt more dogs from the shelters... yes but some people just freak out about everything. Heck, some would say the farmer in the Budweiser commercial isn't a very responsible pet owner by not keeping a better eye on his puppy. Its all a matter of perception. It's just a dumb commercial meant to be funny, but wasn't. Not a big deal, and since it was pulled and people have been talking about it being pulled Go Daddy didn't spend 4 million on the Super Bowl spot and are still getting national coverage and lots of free advertising.