I've seen some rolls before and many of them never interested me, but that one actually does.
Does the tobacco tray snap into the roll somewhere, or does it just sit in it? Because that's about the only improvement I can think of on such a design, like it could be made to snap in on top of the accessories or something for more secure holding, or snap onto the outside as a spare pocket or carry handle maybe. I've yet to see a pipe roll with a tray do that, not saying one doesn't exist, just that I haven't seen one.