Yeah, that's a shame. I guess there are cobs, and then there are COBS. They obviously have different quality tiers, as would be expected, but still.
I have an old Freehand cob that I bought about 30 years ago. I still smoke it fairly regularly. It's still going strong. I also have a newer one that is about a year old. The older one is so much better made. The newer one is already showing scorching around the rim. I think I paid like $25.00 for the older one, so that would make it cost about $55.00 today. But I think it just may outlast me.
Checking current prices, I found that they still make the Freehand, for $24.49. The main difference between the two that I can see without handling the newer one is that mine has a pencil cob shank with an insert for the tenon, and the logo on the bottom is stamped into the hickory plug. The newer one just has a stamped wooden shank, and I think a sticker on the hickory plug. Also I've seen lately that folks are having problems with the things just coming apart on them. That's not good.
Oh well, who knows. The newer one just may last a good long while too.
It would be nice to see better made cobs again, but most folks seem to prefer the low prices of the current ones.