The aroma from the pouch is a little stronger than the taste of the tobacco, which is no problem for me. There's a light vanilla note or two playfully merging with the cherry flavor to create one of the coolest burning cavendish blends around. A no bite, smooth burning, and dry smoking mild to medium sweet mixture that doesn't overwhelm your senses. One of the better cherry blends on the market that may even appeal to non-aro smokers as a change of pace smoke. If you like cherry blends, you may find it to be a more satisfying all day product than those you are used to smoking.