This bulk blend was designed to be a clone of Amphora Red, and indeed, there is a similarity to the original regarding taste. The fruity topping has the same berry flavor in subdued fashion. I detect more of the burley and Virginia here than I do in AR, all of which led me to suspect some of the topping has flashed off a mite. If you can't get the original, this is a decent, mildly sweet substitute, and maybe more so when it's fresh. Judging it on its own merits, it's a very comfortable aromatic that burns well and fairly cool, leaving no dottle and very little moisture. I suggest you hydrate it a little, and not smoke it dry for full effect. I found this tasted best when sipped, and once it seasons a pipe, the flavor seems to get a little more obvious to the taste buds. It's not complex, but it is a good work and play all day smoke.